The Wildest, Richest, Rodeo in the West Celebrates 100 Years

The “Wildest, Richest Rodeo in the West,” the Reno Rodeo is celebrating 100 years of wild west family fun. Our 10-day rodeo has stretched into 11 with the addition of a kick-off concert sponsored by KBUL Radio. The Reno Rodeo is a PRCA (Professional Rodeo Cowboys Association) sanctioned sporting event and is a non-profit organization made up of over 900+ volunteers. Be sure to check out the Coors Banquet Tent all throughout the rodeo this year filled with great music and Coors Banquet draft.

Over 140,000 fans attend each year for the 4th richest PRCA tour rodeo and the 3rd best as recognized by USA Today’s 10 Best Readers Choice. The event impacts the Reno/Sparks area economy with $42 million going to hotels, casinos, restaurants, and retail outlets. The Reno Rodeo has been nationally televised on CBS Sports, Fox Sports Net, Versus, ESPN, ESPN2 and ESPN Classic.