Coors Banquet Wildland Firefighter Benefit Concert: Ian Munsick
Coors Banquet supports the heroic efforts of firefighters by raising money for the Wildland Firefighter Foundation. Since 2014, they've donated more than $2 million to the WFF in support of their mission. With the efforts of Coors Banquet, Carson Valley Inn, New West and other great organizations, this event was very successful. The Coors Banquet Benefit Concert featuring Ian Munsick raised over $84,000 for the WFF. Beating last years donations by over $50,000!
Carson Valley Inn donated all beer sales amounting to over $10,000 and New West Distributing donated an additional $5,000. Nearly 1,500 attendees, hosting over 130 WFF community members and achieving over 39.7 million impressions across PR, social, digital, radio, and OOH. An in person art statue built with Coors Light and Coors Banquet cans sold on-site (Jessie Lamworth, Art Director). The art is featured at New West Distributing.
"The Wildland Firefighter Foundation’s main focus is to help the families of firefighters killed in the line of duty and to assist injured firefighters and their families. We honor and acknowledge the past, present, and future members of the wildland firefighting community, and partner with private and interagency organizations to bring recognition to Wildland Firefighters." Please continue to spread the word and donate! If you would like to contribute click the image below the video.