New West Distributing

Start Your Legacy

Coors celebrates 150 years with new Banquet campaign and support for small businesses By Alex Parker, 10 May, 2023   With a lineage that stretches back to 1873, Coors Banquet can talk a lot about legacy. It’s a beer that was famously smuggled across the country before it was widely available. It’s been a favorite…

Miller Lite “Bad $#!T to Good $#!T”

  Miller Lite’s turning old sexist beer ads into fertilizer – to make more beer By Alex Parker, 07 March, 2023   Big hair. Small bathing suits. Cold beer. The outdated tropes of beer advertising are thankfully a thing of the past, but Miller Lite is finding a new use for these old ads. The brand, which…

Coors Banquet Protect our Protectors

Coors Banquet Protect our Protectors Benefit Concert Coors has a long history of efforts to protect the environment and supporting firefighters raising over $8 million over the past 8 years for the Wildland Firefighter Foundation, and the announcement of the Coors Banquet Protect our Protectors program builds on Coors’ ambition to combat the effects of…

Coors Banquet Protect Our West

Coors Banquet recommits on Protect Our West initiative with Brixton collab, benefit concert During one of the worst wildfire seasons in history and the hottest summer ever recorded, Coors Banquet is reupping its commitment to support the Wildland Firefighter Foundation for the eighth year, with a $250,000 donation as part of its Protect Our West…

Mike’s Hard Lemonade Seltzer

Check out the new Mike’s Hard Lemonade Seltzer Site to find a Mike’s Hard Lemonade Seltzer near you!

Movember & Cayman Jack

Cayman Jack is excited to announce a new partnership with the Movember Foundation, a global charity raising funds and awareness for men’s health. For every case sold, Cayman Jack will make a donation towards the Movember Foundation, to total $50,000. This program closes soon (November 30), so please reach out to your local Mike’s sales…

Happy Paw-Lidays

Mike’s is proud to partner with the ASPCA again this holiday season to support animals in-need. In addition to a one-time $250k donation to the ASPCA, Mike’s is bringing holiday cheer to consumers’ furry friends through an instant win game at retail. Between November 1-December 31, consumers have the chance to win Mike’s branded dog…

Ace Ball Ale Now In A Can

New West, Reno Aces and Hop Valley are proud to unveil Ace Ball Ale in a can.  This light hitting blonde will have you rooting for extra innings.  Look for the 16 oz cans at all 14 Northern Nevada Raley’s locations as well as Lee’s Discount Liquor and Total Wine.  Coming soon to a bar…

#CouldUseABeer because…

  Since launching the “Made to Chill” campaign last year, Coors Light has seen continuous positive momentum for Coors Light, resulting in significant trend improvement in the back half of 2019 and a reinvigorated sense of purpose for the brand. Coors Light serves to refresh people’s spirits, and now, that need is more relevant than ever….