Coors Banquet “Protect our West” ft Josh Ross
4th Annual “Protect Our West” Benefit Concert On Sale Now
Featuring Josh Ross, Friday, August 29, 2025
Coors Brewing Company is proud to announce the 4th annual "Protect Our West" concert, featuring country music sensation Josh Ross, to be held at the Carson Valley Inn on August 29, 2025. This special event is dedicated to honoring and supporting our frontline heroes and first responders who tirelessly serve our communities. Coors Banquet has raised $147,000 over the last three years hosting Protect our West Benefit Concert at CVI.
The concert promises an evening of uplifting music and heartfelt appreciation for those who dedicate their lives to protecting others. His dusky power ballad “Trouble” earned RIAA Gold certification, and introduced what would become his 2024, 8-song admission, Complicated which earned Ross his first-ever JUNO Award in 2025 for Country Album of the Year. On September 19, Ross doubles down on the emotive, rock-tinged country that has defined his worldwide ascent releasing his full-length debut album, Later Tonight. Joss Ross has just received a career first, with his song ‘Single Again’ hitting number 1 on US Country Radio this week!
The "Protect Our West" concert is part of Coors' ongoing commitment to supporting local communities and recognizing the invaluable contributions of first responders. Tickets for the event are available to purchase now with all proceeds going to the Wildland Firefighters Foundation.
For more information and to purchase tickets, please visit www.carsonvalleyinn.com.
Coors Brewing Company has a long-standing tradition of brewing beers that deliver unique and refreshing experiences. Established in 1873, Coors continues to innovate and support communities across the country through various initiatives and events.
MCA / Universal Music Canada artist Josh Ross is a global force; a next-generation talent who’s anything but standard. On an unconventional path of his own design, Ross pairs a dark and mellow blast of modern country with a warm vocal rasp and rock inclinations, heart-on-his-sleeve songwriting and addictive hooks that heed no borders. Pulling from a wide range of musical influences, the former collegiate football player has leveraged his knack for emotional song craft into a series of certified hits.