Virtual Tip Jar
Miller Lite Creates A Virtual Tip Jar To Support Bartenders During The Pandemic
It’s rare, if not unprecedented, for a beer brand to feature a completely empty bar in its marketing. But these are not normal times.
The tweet includes a link to donate to the Bartender Emergency Assistance Program run by the United States Bartender’s Guild National Charity Foundation. Miller Lite owner Molson Coors has chipped in $1 million. Liquor marketer Beam Suntory has also pledged a $1 million donation to the bartender program and the Restaurant Workers Community Foundation. According to Molson Coors, an estimated 241,000 restaurants and bars have closed their doors as of this week.