Since launching the “Made to Chill” campaign last year, Coors Light has seen continuous positive momentum for Coors Light, resulting in significant trend improvement in the back half of 2019 and a reinvigorated sense of purpose for the brand. Coors Light serves to refresh people’s spirits, and now, that need is more relevant than ever….
YOU’VE JUST FOUND YOUR NEW FAVORITE HARD SELTZER. BE ONE OF THE FIRST TO TRY VIZZY! HOW DOES IT WORK? 1. Purchase a 12pk of Vizzy Hard Seltzer online or at a retailer near you. Not sure where to find us? We’ve got a product locator we’re constantly updating with new locations. Check it out here….
Virtual Tip Jar
Miller Lite Creates A Virtual Tip Jar To Support Bartenders During The Pandemic It’s rare, if not unprecedented, for a beer brand to feature a completely empty bar in its marketing. But these are not normal times. Miller Lite today tweeted a video of a desolate drinking hole as part of a new campaign called “#VirtualTipJar” aimed at raising…
Molson Coors pledges $1 million to support bartenders affected by COVID-19 pandemic
Molson Coors Beverage Co. today pledged $1 million to the United States Bartenders’ Guild, a nonprofit that supports bartenders and other service industry professionals, millions of whom are out of work due to widespread closures precipitated by the COVID-19 pandemic. And Miller Lite is encouraging others to follow suit with a new social media campaign that directs drinkers…
Molson Coors Beverage Company Unveils New Corporate Logo
Molson Coors Beverage Company unveiled its new corporate identity, a modern and contemporary look designed to balance the heritage of the Molson and Coors names while signaling the company’s future will extend beyond the beer aisle. The new logo and identity launched across the company’s digital platforms, including its website, news blog and social media channels. Its release comes…