Coors Banquet “Protect Our Protectors”

Coors Banquet has shown unwavering support for the Wildland Firefighters Foundation (WFF), acknowledging the bravery and dedication of wildland firefighters who risk their lives to protect our natural landscapes and communities. New West Distributing and Carson Valley Inn has also played a crucial role in supporting the WFF. By donating a portion of their proceeds to the foundation, they…

Coors Light “Chill” Train

ALL ABOARD THE “CHILL” TRAIN By Alex Parker, 23 January, 2024 . . Coors Light is bringing back a fan favorite for its Super Bowl ad next month: its iconic train, remembered for spreading good vibes and cold beer across America when it was last seen 12 years ago. Now it’s back on the biggest…

Coors Banquet Wildland Firefighter Benefit Concert: Ian Munsick

Coors Banquet supports the heroic efforts of firefighters by raising money for the Wildland Firefighter Foundation. Since 2014, they’ve donated more than $2 million to the WFF in support of their mission. With the efforts of Coors Banquet, Carson Valley Inn, New West and other great organizations, this event was very successful. The Coors Banquet Benefit…

New West Distributing

Start Your Legacy

Coors celebrates 150 years with new Banquet campaign and support for small businesses By Alex Parker, 10 May, 2023   With a lineage that stretches back to 1873, Coors Banquet can talk a lot about legacy. It’s a beer that was famously smuggled across the country before it was widely available. It’s been a favorite…

Miller Lite “Bad $#!T to Good $#!T”

  Miller Lite’s turning old sexist beer ads into fertilizer – to make more beer By Alex Parker, 07 March, 2023   Big hair. Small bathing suits. Cold beer. The outdated tropes of beer advertising are thankfully a thing of the past, but Miller Lite is finding a new use for these old ads. The brand, which…

Coors Banquet Protect our Protectors

Coors Banquet Protect our Protectors Benefit Concert Coors has a long history of efforts to protect the environment and supporting firefighters raising over $8 million over the past 8 years for the Wildland Firefighter Foundation, and the announcement of the Coors Banquet Protect our Protectors program builds on Coors’ ambition to combat the effects of…

Coors Banquet Protect Our West

Coors Banquet recommits on Protect Our West initiative with Brixton collab, benefit concert During one of the worst wildfire seasons in history and the hottest summer ever recorded, Coors Banquet is reupping its commitment to support the Wildland Firefighter Foundation for the eighth year, with a $250,000 donation as part of its Protect Our West…

Mike’s Hard Lemonade Seltzer

Check out the new Mike’s Hard Lemonade Seltzer Site to find a Mike’s Hard Lemonade Seltzer near you!

Movember & Cayman Jack

Cayman Jack is excited to announce a new partnership with the Movember Foundation, a global charity raising funds and awareness for men’s health. For every case sold, Cayman Jack will make a donation towards the Movember Foundation, to total $50,000. This program closes soon (November 30), so please reach out to your local Mike’s sales…