Coors Banquet Protect our Protectors
Coors has a long history of efforts to protect the environment and supporting firefighters raising over $8 million over the past 8 years for the Wildland Firefighter Foundation, and the announcement of the Coors Banquet Protect our Protectors program builds on Coors’ ambition to combat the effects of climate change and become a more sustainable brand. As you know, we’re seeing firefighter shortages across the nation so Coors Banquet wants to show support and appreciation for those in yellow who risk their lives every day for our safety. With Northern CA/Reno/Tahoe severely impacted by the growing number of wildfires each year, we decided to partner with Brixton to host a local benefit concert of our own.
Morgan Evans headlined the Coors Banquet Protect our Protectors Benefit Concert where local Wildland Firefighter Foundation heroes, their friends and families, and the local community all came together to enjoy cold Coors Banquets and support a great cause.
The Concert Raised over $30,000 for the Wildland Firefighter Foundation. New West Distributing donated an additional $5,000. Nearly 1,800 attendees (over 80% venue capacity), hosting over 200 WFF community members and achieving over 22.9 million impressions across PR, social, digital, radio, and OOH.