Coors Banquet “Protect Our Protectors”

Coors Banquet has shown unwavering support for the Wildland Firefighters Foundation (WFF), acknowledging the bravery and dedication of wildland firefighters who risk their lives to protect our natural landscapes and communities. New West Distributing and Carson Valley Inn has also played a crucial role in supporting the WFF. By donating a portion of their proceeds to the foundation, they…

Coors Light “Chill” Train

ALL ABOARD THE “CHILL” TRAIN By Alex Parker, 23 January, 2024 . . Coors Light is bringing back a fan favorite for its Super Bowl ad next month: its iconic train, remembered for spreading good vibes and cold beer across America when it was last seen 12 years ago. Now it’s back on the biggest…

Coors Banquet Wildland Firefighter Benefit Concert: Ian Munsick

Coors Banquet supports the heroic efforts of firefighters by raising money for the Wildland Firefighter Foundation. Since 2014, they’ve donated more than $2 million to the WFF in support of their mission. With the efforts of Coors Banquet, Carson Valley Inn, New West and other great organizations, this event was very successful. The Coors Banquet Benefit…

New West Distributing

Start Your Legacy

Coors celebrates 150 years with new Banquet campaign and support for small businesses By Alex Parker, 10 May, 2023   With a lineage that stretches back to 1873, Coors Banquet can talk a lot about legacy. It’s a beer that was famously smuggled across the country before it was widely available. It’s been a favorite…