Coors Seltzer Helping Save The Truckee River

Coors Seltzer will donate $10,000 to Keep Truckee Meadows Beautiful in support of their mission to help save and rebuild the Truckee River through June 2022!

Coors Seltzer is excited to announce there partnership with Keep Truckee Meadows Beautiful (KTMB), an organization founded by the Biggest Little City Committee in 1989. They started off with the main goal of "keeping a clean community and began the Adopt-A-Park program to involve citizens in hands-on volunteer activities to spruce up parks and the Truckee River".

KTMB will conduct weed, green waste and trash removal along the Truckee River corridor and in hot spots throughout the local watershed. The Truckee River originates from Lake Tahoe and winds its way down through the Truckee Meadows. It is a primary source of local drinking water, as well as a treasured natural resource that provides beauty and recreation opportunities in its high-desert environment.